January 2018 Board Minutes
Minutes
Wednesday, January 17, 2018 7:00 - 9:00 PM,
Mission Trails Regional Park - Visitor’s Center
For information contact: info@SDMBA.com or
Kevin Loomis President
Introductions/Roll Call
Public Comment on Non-Agenda Items (2 mins. limit per individual; must fill out comment card prior to call to order) Opportunity for members of the public to speak to the Board on any subject matter not on tonight’s agenda
Call to Order 7:05 pm
Introductions
Guest: Shane Kinkennon -15 minutes
Bio: Communication Specialist (past) for non-profits Current position: Chief Strategy officer for American Council on Exercise - Chief Strategy Officer
His comments on Social Media: choose 1 to 3 platforms we should be on. (FB, Twitter, Insta) Determine EXACTLY what we should be doing on them, i.e. figure it out on the front end. Keep current with postings/use specific days to write/post.
Determine # of posts per week for each category/topic - see his handout.
The assertion for consideration is to do more of the thinking up front; i.e. “reach into a queue” full of content
Breaking News - just plug in when they happen
What is our ‘Hook’ message; our tagline that answers the question, why are they hearing from us. (to get people moving); San Diego is a year round mountain biking destination and other examples
Get our messaging in place. An Example of strategy: Drip out our information/use as a teaser -
Suggestion of evergreen material: work on trail etiquette, knowledge of it, why its important; how to teach it. Don’t ride after rain, etc.
Consent Agenda
1. Approval Meeting Minutes 12/20/2017
Kevin motioned to approve, Ben seconds.
Passed Unanimously
2. Approval November 2017 and December 2017 Financials
Ben motions to approve financial for Nov. Kevin seconds. Passed Unanimously
Old Business -Kevin
Item 1. Action Item: Travel expenses for CA Trails and Greenways, Santa Rosa,
CA. March 27-29, 2 attendees
Kevin motioned to approve up to $2000 for 2 attendees. Jay seconded.
Item 2. Trek Trial Memberships status (Susie)
-- Staff has been trained. New members auto-Signed up for trail news.Two months we have gotten download sales report to coalition, we get five spread sheets from 5 stores. Clean up spreadsheet. 800 names trek trial members uploaded to sDMBA database on 1/16/2018
Item 3. Verbiage for MTRP notice (Joshua) -- regular notice to public to not ride on public property North of the 52 and to stay on lega trails within MTRP.
Requests for Continuance on any current Agenda items
Discussion Agenda
Item 1. Social Media Strategy Proposal - Shane Kinkennon (15 mins) hand written notes and above
Item 2. Committee Structure/Reporting 10 mins
Education Committee (Skii) -- T shirt for the kids for our events “sprocket rockets” maybe a dozen $480, sell for $10. Strategize trail etiquette content communications for 2018.
National Bike Summit - March 6-7.
Action Item: Vote $500 for Skii Fleeton to attend National Bike Summit
Motion: Kevin Loomis Second: Jason Showalter Passed unanimously
Item 3. Overview of survey results -- 200 public responses, 400+ members and donors. Data kept separate. Complete data analysis next meeting.
Public Survey results 200
Member/Donor results 403
Item 4. Action Item: Chapter Status (Kevin) 15 mins
IMBA local services matrix
We need to give IMBA 30 days notice for any change to chapter status. Any decision will require work to ensure transition is smooth regarding member database, membership sign up, and communication to members and public. Ben asked how much extra work Susie would have if we decide to exit IMBA.
Discussed outsourcing membership management. Robert stated leaving imba would decrease the time susie spends now on cleaning up the junk that comes into Memerleap from CIVI. MM company needs to be a memberleap contractor.
Continued discussion on the many moving pieces of exiting.
What does MM include? Who does Customer Service, i.e. answer customer questions? Action Item: Any change in chapter status can be made by Officers of SDMBA in 60 days per approval to put in 30 day notice to IMBA.
Motion: Robert Hubbard Second: Joshua Bonnici Passed unanimously.
Item 5. Laguna Mountain Update (Ben) 10 mins -- consider Hiring a professional trail designer/firm to design some trails in Laguna area. Not out to bid yet, need permission.
Item 6. Action Item: Board of Directors and Officer Elections 2018 (Kevin)
Current terms
-Resigning: Robert Hubbard - accepted
-End of Term: Jeff Tanzola - accepted
-Action Item: Matt Bartelt to Board of Directors to fill spot vacated by Jeff Tanzola.
Motion: Ben Stone Second: Skii Fleeton Passed Unanimously
-Action Item: Re-Elect to new 2 year term (Jan 2018-Jan 2020) President: Kevin Loomis
Motion: Jason Showalter Second: Ben Passed Unanimously
-Action Item: Re-Elect to new 2 year term (Jan 2018-Jan 2020)
Jason Showalter, Skii Fleeton, Jose Galaz
Motion: Kevin Loomis Second: Joshua Bonnici Passed Unanimously
Current board stands at 10 members. 1 Spot to remain open so a Treasurer can be determined.
Item 7. Action Item: Arch Ride expenses $13,000 Projected revenue: $33,000
Motion: Kevin Loomis Second: Joshua Bonnici Passed Unanimously
Item 8. Action Item: Belgian Waffle Ride booth $225
Motion: Kevin Loomis Second: Don Sutton Passed Unanimously
Updates - (Non Discussion Items)
Item 1. 2018 Activity List -- please refer for your own calendar and when planning events.
Item 2. Open board position - seeking Treasurer
Item 3. Bike Park Communications -- jason and susie Designer will be taking public input at 2 meetngs and will be conferring with other bike park experts to develop a plan.
Item 4. Draft letter to Senator McClintock (Matt and Susie)
Items for next meeting Agenda
Item 1: IMBA Chapter status
Board member communications
Item 1. Let Karen St. Germain know what you want to help with for Arch Ride.
Item 2. ZOIC shirt size
Item 3. Annual Report on track for February release
Adjournment: 9:13pm
Next Meeting: February 21, 2018
Meeting Minutes Recorded by: Michelle Holaday with the amazing assistance of Renee