November 2017 Board Minutes
Wednesday, November 15 2017 7:00 - 9:00 PM,
Mission Trails Regional Park Visitor’s Center Library
One Father Junipero Serra Trail San Diego, CA 92119
For information contact: info@SDMBA.com or
Kevin Loomis President
Introductions/Roll Call
Public Comment on Non-Agenda Items (2 mins. limit per individual; must fill out comment card prior to call to order) Opportunity for members of the public to speak to the Board on any subject matter not on tonight’s agenda
Call to Order Meeting called to order at 7:10 p.m.
Introductions
Consent Agenda
1. Approval Meeting Minutes October 18, 2017 Approved.
2. Approval October 2017 Financials
Old Business
Requests for Continuance on any current Agenda items
Discussion Agenda
Item 1. Committee Structure/Reporting 15 mins.
Sponsorship Committee (Joshua Bonnici):
Update: Solicited new and old prospects for donations back in July. E-mail blitz. New prospects (BNC, FOCUS, Haro) and existing sponsors (Sock Guy, ZOIC, etc.). Sponsors interested in sponsoring “Trail Work Days.” Also Arch Ride is an opportunity. Tax write-off timing is an opportune time; Josh sending out another letter to maximize this timing.
Marketing/Branding/Social Media Person: Seek an intern, keep rewarding sponsors with FB mentions, etc. Ski has a professor friend with Communication students looking for internships.
Development Committee (Renee Halsch)
Update: Based on the strategic plan Goal #5. Where is revenue coming from, where will future revenue streams come from? Membership Partnership with Trek Superstores: everyone who purchases a bike gets a one-year membership with SDMBA and SDCBC. Major donor event last month, Tacos & Trails. IMBA Dig In Campaign: 31 states putting their favorite trail projects online on IMBA site and anyone can go donate to their pet projects (Give Where You Live). Black Widow at Black Mountain is the SD trail. Susie will blast out a social media blitz, e-letter to previous donors, etc. Grants will be addressed at the next meeting. Renee going to work with Susie on a spreadsheet for finances and annual event planning.
Item 2. Lawsuit update - private property owner Mission Trails (Joshua Bonnici/Ben Stone) SDMBA named in lawsuit less than 1 month ago for trespassing over SDGE Easement in Spring Canyon. Injunction and quitclaim for $60k in damages. We have stipulated that we will support not going there. We have 2 extra weeks (Dec. 11) to answer in case we need to involve insurance company. (We could get a second extension as holidays may interfere with the court schedule). May attend the relevant hearing. SDGE is the main defendant/respondent. We could demur; or Josh could contact insurance company and brief them and try to not involve them.
Item 3. RFP Orosco Ridge Design 15 mins. (Ben Stone)
We need to put out RFP (Requests for Proposals) for design phase on Orosco Ridge (Pauma Valley). Meeting last Thursday with Forest Service, clearance for 100’ trail flow corridors. Proposal: Ben is asking the board to put out an RFP for design. Cost of design between $8,000 and $30,000. Create sub-committee (Don, Kevin, Ben) to bring recs and review and return to board with recommendations of which designer/proposal to go with.
Item 4. CA MTB / IMBA update 10 mins (Kevin)
Beginning in Jan. 2018, IMBA is rolling out new chapter structure called IMBA local. Generally a plan where chapters can choose and pay for what services they want from IMBA instead of a one size fits all plan. IMBA will keep approximately $12 per member for database management, marketing, etc. They are backing us in formation of a California MTB Association; reinvesting in a 501(c)3 so we can have a regional CMA. IMBA is trying to become more of a facilitator and work with clubs that may not even have IMBA affiliation. Legislatively (advocating/lobbying) we want to be more focused and beneficial for all various clubs. CA Chapters and affiliate clubs would have money (that previously would have gone to IMBA) that can be used to seed a 501(c)3 to represent CA MTB interests.
Item 5. E Bike updated statement from IMBA
Lots of emotion on how e-bikes are handled as evidenced by online chatter. SDMBA Board does not like the wording and roll out of new ebike statement. Agrees survey is a good idea. Ben’s suggestion: Create a request for each land manager in SD County to formulate a position and determine their ebike policy. Forest Service, USFW, CDFW, County and local municipalities so we can publish these policies on SDMBA.com and educate our members. Ben and Susie to send out letter to land manager asking for policies regarding ebikes.
Item 5. Board vacancies/nomination process (Kevin) CONTINUANCE
Item 6. Action Item: Trail Bell Purchase 1500 bells ($1.37 each) + shipping:
$2250.00 Motion made and seconded to purchase. Funds will be REI grant funds, or other Grant-restricted funds if needed.
Item 7. IMBA Memberships from Trek (Kevin). If we take these people in as SDMBA members, we must pay insurance for them. Anyone who attends one of our events is covered, whether members or not. $18k for insurance/1,100 = $16.33 per member. We need to do some tracking/metrics. Local DRIP campaign with 3rd party marketing company. how do you track members, member retention, etc. Track from Trek trial membership to paid. Could be an additional 500 persons per month.
Item 8. 2018 potential events
-People for Bikes DRAFT Meetup (bike industry event)
-Bike the Bay Trail Component (Aug. 25, 2018) (Gravel grinder loop addition to Bayshore Bike Way route.
-Regional Bike Summit Ski: June 21-23, Women’s local Bike event to kick off summit, want real local grass roots involvement, not big corporate stuff. SDMBA could have a panel.
-Fall Laguna Ride event (mid Oct) possible
Item 9. Action item: Photo contest 12/7 $800 Approved. (pizza, beer, posters, supplies)
Item 10. Holiday Board Meeting - Kevin’s home 12/20. Pot luck, meet at 6 p.m. Meeting will begin at 7 p.m.
Updates - (Non Discussion Items)
Item 1.
Items for next meeting Agenda
Board member communications
Adjournment 8:50 pm.
Next Meeting: December 20, 2017
Meeting Minutes Recorded by: Julie Warner
Attendance:
Kevin Loomis
Ben Stone
Jason Showalter
Jeff Tanzola
Joshua Bonnici
Skii FleetonEssenfeld
Jose Galaz
Renee Halsch
Don Sutton
Tim Ingersoll
Julie Warner
Susie Murphy