Strategic Plan
2017-2020
The development of this Strategic Plan was made possible through a grant from:
And with the assistance of:
Goal #1 Advocacy: Advocate for enhanced mountain biking opportunities and bike parks
- Continue progress on SDMBA Top 10 Priority Projects
- Create criteria for the Top 10 Priority Projects
- Two of the top 10 priority projects approved for work by end of 2017.
- Half of the top 10 priority projects approved for work by 2020.
- Advocacy Committee to revisit Top 10 list quarterly to update status and progress
- Strengthen collaborations with partners in order to create more legal trails for San Diego County.
- Continue advocacy work with government and private entities and seek opportunities to connect existing trail networks
- Advocacy committee chairperson will hold monthly advocacy meetings in order to communicate opportunities and challenges on trail issues.
Goal #2 Trails: Develop and improve trails
- Develop a network of destination quality trails for various riding styles.
- Continue advocacy work with public land managers and seek opportunities to connect existing trail networks
- Support Trail Liaisons as they cultivate relationships with land managers and prioritize projects.
- Facilitate a Trail Liaison Summit annually before trail building season to discuss priorities and allocate resources.
- Formalize application process and expectations for Trail Liaisons
- Recruit a Trails Coordinator as a Board position
- Develop and conduct Trail Crew Leader Training Program
- Gather and document trail development information from all projects underway with the liaisons using a consistent process/procedure/tool
- Create and provide resources that allow riders to improve their trail experience.
- Make MTB Project the main platform to map all legal trails
- Provide all available trail maps on website that are published by government and park entities
Goal #3 Education: Promote the sport of mountain biking through education
- Educate trail users on established trail etiquette and mountain biking skills
- Review and model established trail etiquette on every group ride
- Create content to promote trail etiquette and educate users on current issues
- Train National Mountain Bike Patrol members and facilitate their placement at local parks/agencies.
- Continue to support the Bike Bell Program as a tool to alleviate social conflict on trails.
- Provide at least one skills clinic per quarter for members
- Work to educate agencies, officials and other user groups regarding the benefits of environmentally sound quality trails.
- Provide opportunities for SDMBA trail experts to work with land managers and share best practices in trail construction and maintenance.
- Effectively utilize a broad variety of communication platforms to inform our members and the general public about SDMBA’s work
- Ad hoc committee to explore technology infrastructure that would create a consumer driven website, increase efficiency and the ability to communicate our mission a on a single, easy to use, scalable platform. COMPLETE
- Develop and implement Social Media Marketing plan and team.
- Utilize current weekly Trail News platform to promote events and issues
- Develop a Blog calendar with multiple contributors to highlight different aspects of mountain biking and trails access in San Diego.
- Board and Committee Leaders to attend local and national trail conferences, broadening their education while making strong connections within the outdoor recreation and environmental community.
- Educate trail users about the unique local habitat as it relates to trails.
- Promote and support interpretive events such as “Ride with a Ranger.”
- Publicize environmental learning opportunities for volunteers and members.
Goal #4 Fun: Build an engaged mountain biking community
- Build a strong and inclusive mountain biking community, and increase awareness of SDMBA’s work through outreach and engagement
- Increase MeetUp rides by 10% annually by recruiting and training more ride leaders
- Produce one members only event quarterly
- Provide activities that engage a broad and diverse community including long-term and short-term volunteer opportunities
- Produce at least two signature events per year
- Always recognize and thank volunteers and provide one Volunteer Appreciation Event annually
- Strengthen connections between members and sponsors
- Produce one sponsor hosted event quarterly
- Provide members with quality local sponsor benefits
- Ride bikes and move dirt!
Goal #5: Governance, Management, Finance, and Fund Development
- Increase capacity of staff and Board of Directors to fulfill SDMBA’s mission
- Board will approve a three year strategic plan by December 2016 and review plan quarterly - COMPLETE
- Establish Ad hoc committee to review current board bylaws and make recommendations to the board by February 2017
- Expand the Board of Directors up to 11 members by February 2017 - COMPLETE
- Hire additional staff to increase capacity of the organization by 2018 - Trails Coordinator hired Fall of 2018
- Develop and support a committee structure to allow volunteers to effectively further the work of SDMBA
- Determine committees and create a statement of purpose for each committee
- Determine individuals to fill Committee Chairperson positions
- Ensure the financial sustainability and accountability of SDMBA
- Adopt Financial Policy and Procedures by January, 2017
- Establish proposed budget annually by November board meeting and review budget at a board meeting quarterly
- Entire board involved in reviewing financial reports monthly
- Develop diverse revenue streams representing the entire mountain bike industry and the overall community to include grants, membership dues, event earnings, individual and corporate donations, and sponsorships.
- Revisit Development Plan quarterly to measure progress and plan next steps
The development of this Strategic Plan was made possible through a grant from:
And with the assistance of: